Hasbro Games Performance in Kenya Q2 2022

In Q2 2022, Hasbro Games' top applications demonstrated diverse performance metrics on the unified platform in Kenya. This analysis, sourced from Sensor Tower, highlights key trends in weekly downloads, revenue, and active users.

PJ Masks™: Moonlight Heroes experienced a notable decline in weekly downloads, starting at 1.8K and dipping to just under 1K by mid-June, before a slight recovery to 1.3K by the end of the quarter. Weekly active users followed a similar trend, decreasing from approximately 4.8K to 3.6K, with a minor uptick to 3.9K in the final week of June.

PJ Masks™: Hero Academy saw its weekly downloads peak at 1.4K in mid-April before gradually declining to 888 by the end of June. The number of weekly active users mirrored this pattern, peaking at 2.4K in late April and dropping to around 1.8K by the end of the quarter.

Power Rangers: Legacy Wars maintained a steady but low revenue stream, ranging from $1 to $3 weekly. Downloads started at 962 and reached a low of 345 in mid-June, then rebounded to 700 by the end of the quarter. Weekly active users also showed a decline from 2.1K to 1.6K, with a slight increase back to 1.9K in the final week.

PJ Masks™: HQ exhibited a significant growth in weekly downloads, starting at 262 and rising to 1.2K by the end of June. Active users also saw a substantial increase, from 384 to 1.4K over the same period.

Lastly, Scrabble® GO - New Word Game demonstrated a stable revenue trend, ranging between $45 and $99 weekly. Downloads fluctuated, peaking at 617 at the beginning of the quarter and declining to 356 by the end. Active users showed a slight decline from 4.5K to 3.5K throughout the quarter.

For more detailed insights, visit Sensor Tower.